Laundry Franchise in India — Without Buying a Single Washing Machine
NITYA is a laundry and dry-cleaning franchise from ₹4.16 lakh to ₹27.5 lakh all-in. You run the store; we run the plant, so you don't buy machines.
- From ₹4.16 lakhall-in
- 0% royaltyon processed volume
- You don't buy machineswe run the plant
- Exit termspublished here
The model
Why you don't buy washing machines
You run a collection store: the counter, the tagging, the customer and the rider. Every garment goes to a NITYA hub that we own and operate, where it is washed under one chemical regime and passes one quality-control gate before it comes back finished. Because the machines sit in our plant, your entry cost falls by roughly 60%, and you carry no machinery to maintain or replace, no chemical training, no effluent compliance and no plant staff. Quality is our problem, not yours.
The one exception is the Master District format, which runs a small sub-hub with two machines and three stores feeding it. Read the full hub-and-spoke franchise model.
Investment
What it costs — the complete figure
These are all-in figures: franchise fee, fit-out, deposit and working capital. They are not an equipment invoice with the rest in a footnote. When you compare brands, ask whether their figure includes interiors, the rent deposit, staff and working capital. Ours does.
| Format | Space | All-in investment | Of which franchise fee | Territory |
|---|---|---|---|---|
| Collection Point | 80–120 sq ft | ₹4,16,000 | ₹1,00,000 | 2,500 households |
| Standard Store | 200–250 sq ft | ₹9,90,000 | ₹2,50,000 ₹1,50,000 founding | 8,000 households, exclusive within 1.5 km, 5 years |
| Master District | Sub-hub + 3 stores | ₹27,50,000 | ₹10,00,000 | One district, exclusive, 7 years |
Collection Point — line by line (₹4,16,000)
| Item | Amount |
|---|---|
| Franchise fee | ₹1,00,000 |
| Counter, branding, racking, POS, signage, 3-month rent deposit and working capital | ₹3,16,000 |
| Anything else you pay to open — there is nothing else | ₹0 |
| All-in | ₹4,16,000 |
Territory: 2,500 households. Minimum viable catchment: 55 kg of laundry a day. We will not open a Collection Point below this.
Standard Store — line by line (₹9,90,000)
| Item | Amount |
|---|---|
| Franchise fee | ₹2,50,000 |
| Interiors, rails, POS, signage, CCTV, rent deposit, electric two-wheeler, launch kit and working capital | ₹7,40,000 |
| Anything else you pay to open — there is nothing else | ₹0 |
| All-in | ₹9,90,000 |
Founding partners (the first three) pay a ₹1,50,000 fee, so their all-in figure is ₹8,90,000. Territory: 8,000 households, exclusive within 1.5 km. Term: 5 years.
Master District — line by line (₹27,50,000)
| Item | Amount |
|---|---|
| District franchise fee | ₹10,00,000 |
| Sub-hub fit-out, two machines, LCV, two rider vehicles, deposits and working capital | ₹17,50,000 |
| Anything else you pay to open — there is nothing else | ₹0 |
| All-in | ₹27,50,000 |
One district, exclusive, with a minimum opening schedule written into the agreement. Term: 7 years.
More detail on each format: laundry franchise investment and returns.
Returns — a model, not a result
What you can expect to earn
This is a Standard Store model. We lead with the conservative case because that is the one to plan your savings around. The optimistic case sits beside it as upside, not as a promise. We have no store results yet (see where we are today).
| Per month | Conservative | Optimistic |
|---|---|---|
| Volume | 70 kg/day 1,820 kg | 105 kg/day 2,730 kg |
| Blended realisation | ₹107.81/kg | ₹110.93/kg |
| Gross sales | ₹1,96,220 | ₹3,02,830 |
| Less hub processing at ₹46.40/kg | −₹84,448 | −₹1,26,672 |
| Less store costs ₹73,000 fixed + 2% marketing | −₹76,924 | −₹79,057 |
| Your EBITDA | ₹34,848 | ₹97,101 |
| Payback on ₹9,90,000 | 28 months | 10 months |
| Annual return EBITDA × 12 ÷ ₹9,90,000 | 42% | 118% |
Assumptions: 26-day month. Blended realisation ₹107.81/kg (conservative) and ₹110.93/kg (optimistic), average billed per kg before GST. Rent ₹25,000. One counter staff, one rider. GST excluded. Fixed store costs of ₹73,000 include rent, staff, rider, the ₹4,000 platform fee and utilities. The marketing fund is 2% of gross: ₹3,924 and ₹6,057. All volume is processed by the hub, so no royalty applies. ₹46.40/kg is the blended hub charge, the same as a 40:60 mix of wash & fold at ₹38 and wash & iron at ₹52. The optimistic case keeps ₹46.40/kg even though 2,730 kg qualifies for the ₹44.00 ladder rate. That rate would add ₹6,552 a month, and we have left it out on purpose.
Break-even: 48 kg a day
At ₹107.81/kg, each kg contributes ₹59.25 after the hub charge and the marketing fund. ₹73,000 of fixed costs ÷ ₹59.25 = 1,232 kg a month, or 47.4 kg a day. Below 48 kg a day, a Standard Store loses money. That is the number your territory study has to beat.
We publish a Standard Store model because most partners will open that format. Models for the Collection Point and Master District will go up here once our own unit gives us real cost data. We won't publish a guess.
Our margin
How we make our money
A royalty on your revenue pays the franchisor whether or not it does any work. We charge for the processing we actually do on your garments, and we publish the rate. That is why the royalty on hub-processed volume is 0%.
| Charge | Rate | What it is |
|---|---|---|
| Processing — wash & fold | ₹38/kg | Our main margin. Billed only on what the hub processes. |
| Processing — wash & iron | ₹52/kg | As above. |
| Volume ladder (blended) | ₹46.40 → ₹44.00 → ₹42.00 | ₹46.40 up to 2,000 kg a month; ₹44.00 up to 3,000; ₹42.00 above 3,000. The rate falls as your store grows. |
| Royalty | 0% / 5% | 0% on anything our hub processes. 5% only on services your store performs itself: steam-iron-only, and shoe and bag care. |
| Tech and platform fee | ₹4,000/month | Flat. Not per order. |
| Marketing fund | 2% of gross | Ring-fenced, not our income. Spend is published quarterly. |
| Consumables | Cost + 12% | Cost sheet published. Buy elsewhere if you beat our price on an approved specification. |
| Franchise fee | One-off | ₹1,00,000 / ₹2,50,000 (₹1,50,000 founding) / ₹10,00,000. |
Worked example: from a Standard Store at 70 kg a day, we bill ₹84,448 for processing and ₹4,000 in platform fees, ₹88,448 a month in total. That pays for the plant, chemicals, plant staff and the quality gate. The ₹3,924 marketing fund is spent on your market, not kept by us.
Exit
Your exit, in writing
You should know how to leave before you agree to join. These terms go into the franchise agreement exactly as written here.
Before you open
90-day cooling-off. If your store has not opened, we refund 75% of the franchise fee. On a ₹2,50,000 fee, that is ₹1,87,500 back.
From year two
We buy back your fit-out and equipment at written-down value less 15%, paid in three instalments within 90 days. Example: a written-down value of ₹6,00,000 means we pay you ₹5,10,000.
Any time
Sell your store instead. You can assign the franchise to a buyer we approve.
We take no enquiry deposit, and you pay nothing to see these numbers. Jurisdiction: Ernakulam. Arbitration is seated at Kochi.
Status, September 2026
Where we are today
We have no franchise stores today. Our first company-owned unit opens in India. We will run it ourselves for 12 months, publish what it actually earns, and only then open franchising — from TBC month year. We are recruiting founding partners now, not selling stores today.
Why we won't franchise first
A brand that sells you a store before it has run one is selling you a guess.
What you get for waiting
A founding-partner fee of ₹1,50,000 instead of ₹2,50,000. First choice of territory. The real numbers from our own unit before you sign anything.
What we publish before you commit
12 months of our own unit's audited P&L.
Talk to us with no salesperson on the call
Once franchise stores open, we'll give you our operators' numbers and stay off the call. Until then, you can speak directly to the three founders.
Raneesh Raveendran
Platform, brand and partner systems. 20+ years in UAE facilities and community management.
Sajitha
SOPs, quality and training. Housekeeping executive in facilities management.
Ajesh
Sales and franchise recruitment. Former housekeeping executive; runs a technical-services business in the UAE and Qatar.
Qualification
Who this is for — and who it isn't
For
- A first-time owner with ₹5–15 lakh who will run the store or hire someone who does.
- An existing business owner who wants a second income in the same city.
- A returning NRI with 6–24 months to go who wants a business ready when they land, run by a hired manager in the meantime.
- A multi-unit investor who wants district rights and will ask hard questions. We'd rather you did.
Not for
- Absentee investors who won't hire a manager.
- Catchments that can't produce 55 kg of laundry a day.
- Anyone who needs the money back inside 18 months. Our conservative payback is 28 months.
- Anyone who wants a guaranteed return. We don't give one.
Process
How it works
Enquire
Fill in the form below. We reply within two working days.
Qualifying call
We talk about your capital, your catchment and who will run the store. A founder is on the call.
Visit our unit
See our company-owned unit working and its real numbers before you commit.
Territory study
We count households and estimate daily volume. If your area can't reach 55 kg a day, we tell you and stop there.
Sign and open
Agreement signed, 90-day cooling-off begins, fit-out, launch.
Obligations
What you get and what you're responsible for
What NITYA provides
- The processing plant: machines, chemicals, plant staff and effluent compliance.
- One chemical regime and one quality-control gate on every garment.
- The tech platform for a flat ₹4,000 a month.
- Brand, signage specification and launch kit (Standard Store).
- Marketing fund management, with spend published quarterly.
- Consumables at cost + 12%, with the cost sheet published.
- A territory study before you sign.
- A published exit: cooling-off, buyback and assignment.
What you are responsible for
- The premises: rent, deposit and a compliant fit-out to our specification.
- Your counter staff and rider, or yourself in those roles.
- A manager, if you won't be in the store day to day.
- Customers: the counter, tagging, service and local sales in your territory.
- Services your store performs itself, which carry a 5% royalty.
- For Master District partners, the sub-hub machines and the minimum opening schedule.
FAQ
Questions people ask
How much does a laundry franchise cost in India?
A NITYA laundry franchise costs ₹4,16,000 all-in for a Collection Point, ₹9,90,000 for a Standard Store and ₹27,50,000 for a Master District.
Those figures include the franchise fee, fit-out, deposit and working capital. There is nothing else to pay before you open. Founding partners pay ₹8,90,000 for a Standard Store.
Why don't I buy the washing machines?
Because we own and run the processing plant, so you don't have to.
Machines, chemicals, effluent compliance and plant staff all sit with us. That cuts your entry cost by roughly 60% and makes quality our responsibility. The Master District format is the exception: it includes a sub-hub with two machines.
What royalty do you charge?
0% on anything our hub processes, and 5% only on services your store performs itself, such as steam-iron-only and shoe and bag care.
We earn instead from a published processing charge: ₹38/kg for wash & fold and ₹52/kg for wash & iron. On a volume ladder the blended rate falls from ₹46.40 to ₹44.00 to ₹42.00 as your store grows.
How long until I get my investment back?
In our conservative model a Standard Store pays back in 28 months, and in the optimistic model in 10 months.
The conservative case assumes 70 kg a day and ₹34,848 of monthly EBITDA. The optimistic case assumes 105 kg a day and ₹97,101. Both are models, not results. Break-even is 48 kg a day.
How many NITYA stores are open today?
None. Our first company-owned unit opens in India.
We will run it ourselves for 12 months, publish 12 months of audited P&L, and open franchising from TBC month year.
What is my territory, and is it exclusive?
A Standard Store covers 8,000 households and is exclusive within 1.5 km for a 5-year term.
A Collection Point covers 2,500 households. A Master District holds one whole district exclusively for 7 years, with a minimum opening schedule.
What happens if I want to exit?
Before opening, you can cancel within 90 days and get 75% of your fee back. From year two, we buy back your fit-out and equipment at written-down value less 15%.
The buyback is paid in three instalments within 90 days. You can also assign the franchise to a buyer we approve. Jurisdiction is Ernakulam, with arbitration seated at Kochi.
Do I have to buy chemicals and supplies from you?
No.
We sell consumables at cost + 12% and publish the cost sheet. If you can beat our price on an approved specification, buy elsewhere.
Can I run this without working in it full-time?
Yes, if you hire a manager. We won't sign absentee owners who won't.
The store needs someone at the counter who knows the customers. All three founders work abroad, so our own unit is run by a hired manager too.
What happens if my area can't support the volume?
We tell you before you sign, and we don't sell you a store.
The territory study estimates daily volume. Below 55 kg a day, we decline. A Standard Store breaks even at 48 kg a day.
More answers: laundry franchise FAQ.
Enquiry
Register as a founding partner
We reply within two working days. If your catchment doesn't support 55 kg a day, we'll tell you that instead of selling you a store.